Descrizione
Wine in Europe is more than just a beverage – it is a cultural symbol and an economic pillar. France, Italy, Spain, and Portugal produce over 60% of the world’s wine, generating more than €130 billion annually and supporting millions of jobs in agriculture, tourism, and trade. In Italy and France alone, wine exports exceed €20 billion each year, driving rural development and strengthening global influence.
Today, the wine industry faces a dual challenge: preserving centuries-old practices, such as terroir-driven production, while embracing new technologies. Innovations like precision viticulture, artificial intelligence, and blockchain are reshaping production and commerce.
In this webinar, organized as part of the international project ICC Agri-Food Initiative, industry experts and professionals will explore the key trends shaping the future of wine in Europe.
