Descrizione
Wine in Europe is more than just a beverage – it is a cultural symbol and an economic pillar. France, Italy, Spain, and Portugal produce over 60% of the world’s wine, generating more than €130 billion annually and supporting millions of jobs in agriculture, tourism, and trade. In Italy and France alone, wine exports exceed €20 billion each year, driving rural development and strengthening global influence.
Today, the wine industry faces a dual challenge: preserving centuries-old practices, such as terroir-driven production, while embracing new technologies. Innovations like precision viticulture, artificial intelligence, and blockchain are reshaping production and commerce.
In this webinar, organized as part of the international project ICC Agri-Food Initiative, industry experts and professionals will explore the key trends shaping the future of wine in Europe.
Agenda
15:00 Opening Remarks
Emmanuelle Butaud-Stubbs | Secretary General, ICC France
Ercole de Vito | ICC Agri-Food Initiative External Lead
15:05 Climate risk, ESG regulations, and the role of technology
Alex Lheritier | Co-founder & CEO, Koaloo-Fi
15:15 Technological Transition in the Wine Sector
Vincent Marchal | Head of Agri Transition, AXA Climate
15:25 Main Challenges of the Wine Industry – Through the Eyes of 700 Wine Producers and an International Alliance
Gracie Boland | International Development Manager, Inno’vin
15:35 A wine production experience from Marche region, Italy
Ginevra Copacchioli | CEO, Azienda Vinicola Coppachioli-Tattini
15:45 Space for Dialogue
16.00 Closing Remarks
Sebastian Ferrari | ICC Agri-Food Initiative Network Lead
